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The United States Postal Service may be struggling but a crop of apps promise to help us reconnect offline and support dear causes by sending physical mail straight from your smartphone.
This is a great article by a friend, Ibrahim Abdul-Matin. I’m adding a couple of my own thoughts below in response to some of the comments:
I don’t think the question is so much whether apps can save the USPS but rather how helpful they can be in assisting the USPS in it’s attempt to course correct. Until recently, the Postal Service actually operated as a profitable business. The services that the USPS provided actually paid for the operation of the business. In profitable years, tax dollars were not called on to prop up the Postal Service. Only in 2006, when Congress mandated that seventy-five years of pension funds be pre-paid over the next decade or so, did the USPS slip into the red. It may be a matter of asking our representatives to find a way to be more supportive in allowing the USPS leniency in fixing itself. There are a lot of rules and regulations that burden the USPS that do not exist either for competing businesses or other government entities. Maybe what we need is a few postcards asking Congress to give the USPS a chance and ease the grip just a tad. And what better way than to send completely unique, customized, totally sustainable, postcards that support the Postal Service (financially) while urging our representatives to lend their support (morally)?
The USPS is an institution that we can’t allow to be suffocated. The services it provides beyond beautiful and authentic connection, are irreplaceable. Countless elderly and immobile people in rural areas depend on delivery for prescription medications and to many, it is the only way they can vote. Some say that UPS or FedEx could step up, but even they rely on the USPS for nearly 20% of their own deliveries. “The final mile” is the least profitable mile and because the USPS makes the trip anyway, FedEx and UPS simply drop their boxes on USPS trucks to get the where they need to go. We all need the Postal Service.
It’s not whether these apps can save the USPS, but can we play a role in reinventing it?
"This app does it all and is eco-friendly too" – People Style Watch
Pick up a June issue of People Style Watch for ‘297 Summer Must-Haves’ including Postography! Or, better yet, just take their word and download the app now.
"Postography has taken the charm of a postcard and combined it with the convenience of a smartphone to make a totally sustainable app to send messages to your friends and family." – BUST Magazine
We’re pretty excited to be setting shop this coming Saturday, May 4th at the BUST Craftacular in DUMBO, Brooklyn. Stop by to take a photo in our Mother’s Day photo booth and send it as a postcard to your mom!
In advance of the fair, they gave us a nice little nod on their blog.
The Craftacular is from 11am to 6pm and details can be found here.
"The best postcard app out there" –AirTran Airways Go Magazine
Traveling? Taking photos on your iPhone? Don’t forget to tell someone you miss them, wish they were with you, or just gloat. We’ve got you covered.
AirTran’s April issue of Go Magazine came out yesterday (April 1st) and generously names Postography “The best postcard app out there.”
We’re awfully flattered.
Postography Strikes a Chord on Sustainability!
Planning an event? Send those invites the sustainable way. SustyParty.com gives a nod to Postography…
Modern Weddings… Use Postography for Save-The-Dates
Here’s a great write up from Refinery29.com on using Postography for invites and save-the-dates.